Surfboard Love

There’s a core idea in what Global Quiver is asking of surfers that has been on my mind a lot. It is that the relationship between surfers and their boards runs deep. How can I ask any surfer to consider going on a surf trip without his own boards? Aren’t surf trips shining moments of your surfing life during which it is essential to make sure that everything is just right so that you can have the best and most memorable time?

Likewise how can I ask a surfer to let people he doesn’t even know use his boards? Again it’s that remarkable relationship between the surfer and his boards that is at risk when Global Quiver comes knocking.

I won’t say that surfboards are like record collections and books and that eventually you won’t even have a surfboard and that you’ll just grab one on the way to your favorite spot from the collective quiver. I know this isn’t going to happen.

Instead I will share with you something I wrote last year before I had come up with the idea of Global Quiver. It’s an excerpt from a blog I wrote while spending the year in Uruguay. What strikes me about it as I look at it again is how deeply stressed I was over caring for my board. A board which was rarely a good match for those Uruguayan waves, but since it was my board, it was what I needed to surf:

It turns out that I have to take a taxi for 20 minutes to the bus station. No problem! The taxis are cheap here. Why, though, why do they ALL have a divider across the center of the car between the front and back seats? It makes getting a surfboard into a taxi totally impossible.

So now back to last Friday. Kelly opted to join me for my first attempt at surfing [in Uruguay]. She came along for a little adventure and to help me figure out the lay of the land by using her Spanish. Step one was to get the cab. We got one in record time, and then the driver decided to be the most friendly guy ever and totally promised me that my surfboard would be fine as he plopped it halfway out of the trunk with the trunk lid resting on its sweet spot. He was like “blah blah blah” which meant “Silly guy who doesn’t know how to talk, I will be going slow and it’s ok, trust me!” I and was like “::spittle:: ::red face:: ::shaking:: MUY FRAGILO!!” As we were driving, I almost hit him when I thought I heard the trunk lid bouncing on the board and he starting singing “Don’t worry be happy.”

So now my board has a new ding in it, but at least it didn’t fall out of the taxi and get run over. If that had happened I probably wouldn’t be a free man writing this blog.

I agree there are boards that are special. But there are so many more that are not. I also know two other things: First, your favorite sessions ever might not happen on your own boards, and second there is more than good karma that might come from letting other surfers use your boards while they’re in town.

Posted in Business Progress | Tagged , | 1 Comment

Surf Forums

The past several weeks as I’ve been trying to find ways of letting surfers know about Global Quiver, I’ve found my way to many surfing forums. Prior to creating Global Quiver, I never contributed to or regularly read any surfing forums, so it has been an interesting experience to come in as a newbie (or grom or sea slime as some forums label me) and see what kind of reaction I got from peddling my wares.

My overall reaction is one of complete surprise over how utterly different the forums are from one another. If you didn’t know better, you wouldn’t think they were all dedicated to the same topic. What follows is a list of a few of the forums I have visited along with my first impressions of each. The scores are on a scale of 1 to 5 with 5 being the best.


My Favorite: StokeReport (www.stokereport.com)
Possibly because it is one of the smaller forums, and possibly because it is located in the Bay Area where people are raised on tolerance and new technology, this forum is by far the most community-like, the most open to new members, and the most willing to listen to new ideas.

Treatment of a new user: 5
Openness to relevant marketing: 4
Relevance and intelligence of conversations: 5
Effectiveness at ‘getting the word out’: 2


My least Favorite: Surfer Magazine (forum.surfermag.com)
This forum is busy and runs hot. It’s full of what I’ll call the ‘Three Ps’: Porn, Politics, and Pwnership.  The kings of this forum are the people that can mercilessly and consistently put others into their place with verbal abuse and photo abuse. There is some good with the bad, though. Some folks are willing to offer a helping hand, and threads that trolls don’t disagree with can contain some interesting information.  One example thread that I found helpful and interesting was about SUP fishing. But even that thread contained an undertone of localism and information hording.

Treatment of a new user: 1
Openness to relevant marketing: 3 (people will click links, and if they like your idea they will say so).
Relevance and intelligence of conversations: 3 (the porn threads absolutely stay on topic)
Effectiveness at ‘getting the word out’: 5 (more clicks from this forum than any other forum)


A solid, straight shooter: NYNJSurf (www.nynjsurf.com)
I’ve posted a few times on this forum, and it is quite good. They do a good job of leaving out most of the porn and politics, but there does seem to be a little king of the hill taking place. I was also treated with respect as a newcomer and given some guidance by folks who wanted to see me succeed. I really appreciated that.

Treatment of a new user: 5
Openness to relevant marketing: 4 (people usually read a little about Global Quiver before making a decision on whether they liked it)
Relevance and intelligence of conversations : 4
Effectiveness at ‘getting the word out’: 4 (lots of clicks)


Barren Landscapes: WannaSurf and SanDiego Surfing (www.wannasurf.com and www.surfingsandiego.com)
These two forums just don’t get enough consistent contribution to give a newcomer the sense that there is any real community behind them.  I could be mistaken. Seems like the San Diego one doesn’t get enough traffic, and the Wanna Surf one is just a bunch of people asking where and when they should go to various places.

Treatment of a new user: 3 (neutral)
Openness to relevant marketing: 3 (neutral)
Relevance and intelligence of conversations: 4 (the forums do appear to stay on the topic of surfing and some of the threads are interesting)
Effectiveness at ‘getting the word out’: 1


Slow but good: Teton Gravity Research (www.tetongravity.com)
I went to Teton Gravity expecting to try and do some cross promotion to folks that may be climbers or skiers but also like to surf. To my surprise, I found a little surfing community on there. It’s a really nice and supportive community, and they like to do trip reports akin to the ones that the mountaineers and kayakers like to do. It doesn’t have much politics, and no pwnership, but I did hit it on a day where guys were affirming their mutual respect for bikini surfing girls.

Treatment of a new user: 4
Openness to relevant marketing: 2
Relevance and intelligence of conversations: 4
Effectiveness at ‘getting the word out’: 2 (it’s just not big enough to make much of a difference.)

I hit a couple Australian forums and one in Spain too, but I’ll spare you the details on those.  In all this has been a great experience, and I encourage people looking for good surfing forums to join StokeReport and NYNJSurf.

Posted in Uncategorized | Leave a comment

Brazilian Lineups

Going left at Matadeiro

Going left at Matadeiro

Usually February is all about powder skiing for me, but this past February was about surfing. I got incredibly lucky and scored a trip to Brazil on top of my already planned trip to San Diego. Surfing winter California waves and Summer Florianopolis waves within days of each other was incredible and an experience I will never forget.

I have a great friend named Manuel in Florianopolis, and he has been my guide and surf buddy more than once on that beautiful island. From him I feel that I have learned a little more of the differences in waves, etiquette and culture than I would have casually picked up as a traveling surfer.

The first thing about the waves is that they’re all beach breaks.  Some have the influence of a point to help them wrap, gain power, and elongate, but they all have sand bottoms. This made me think that folks from Southern California are possibly a bit spoiled with so many nice reef breaks and cobblestone bottom breaks. I think it is arguably much more difficult to surf a beach break. Timing the drop and placement on paddle-in are less forgiving. Beach break waves get steep and break down the line almost before you can do a shoulder check for oncoming surfers. I think the good news is, though, that learning the timing of beach breaks is really helpful when you return to more predictable shapes and lineups.

Another thing to note about the waves in Brazil is that long period swells typically can’t penetrate all the way in. Don’t quote me on this, but I seem to recall that the Atlantic shelf extends for quite a while from Floripa to the sea, and this shelf is shallow and takes most of the energy out of swells that have traveled great distances. In my experience, swell periods range from horrible 6 second wave pool madness to 13 or 14 seconds on a good day. I think this influences board selection. Surfers need boards that can harness every ounce of energy the wave has to give to help them produce speed down the line.

Secret Spot

Secret Spot

So this combination of beach breaks and short period swells isn’t a recipe for laid back longboarding soul surfers. Brazilian surfers all have thin little toothpick thrusters under their arms. Their goal is to master high performance surfing, and this attitude permeates into the lineup. Unlike in Southern California where lineups will be silent with the occasional hoot for a nice set wave and the occasional couple of dudes chatting about real estate prices, Brazilian lineups are loud and unpredictable. Surfers call out to each other, laugh and cackle, and maintain a continuous high decibel dialogue. I can’t understand Portuguese, but I would imagine they are saying things like “Hey man did you see that chop hop I did? So sick”, “Woah here comes an outside one! Give it to Paulo… You better go Paulo!” “I’ll go when I want. YEeeeeeooooooo!” You get the idea. Just chattering away about the waves and what they’re doing. As an often lone, and obviously foreign surfer, I sometimes got a little self conscious out there. Were they saying “Jeez look at the gringo. Why is he paddling for those ones? He’s just spinning his arms like an idiot.”?  I hope not.

But there’s the other side of the louder lineup too.  It’s fun! Whenever I caught a legitimate good wave, all the other surfers in the lineup would cheer. When I say ‘cheer’ I don’t mean clapping and hollaring, but I do mean something greater than laid back appreciative hooting. The feeling is like, “Nice one man! Great wave! You’re one of us now!” I liked that. They cheered for each other too. Sometime in the silence of California lineups, you can forget that everyone is having the time of their lives (because that’s what surfing is. the time of your life), but you don’t forget it in Brazil.

But maybe all this jubilation and play time atmosphere is easy to explain. Brazilian surfers are younger than Californian surfers. I think a lot of Brazilian surfers must give it up when they reach their late twenties and have families. The age range in the water tends to be twelve to thirty five (very few on the upper end) rather than twelve to sixty-five (talking about short board breaks). Can you imagine giving up surfing but still living next to the water? How do they do it? All I can think is that as kids and young adults they got to spend more time in the water than kids and young adults in the US. Maybe even enough time in the water to start to feel satisfied??  Naaah. Never. It must just be social pressure to not be a lazy surfer when you have a family to raise.

Out of the water, in part due to the young age range, and also in part due to the latin underpinnings of the culture, there is major machismo in Brazilian surfing. Style tends towards trying to appear ‘badass’. Close cropped hair, tribal tattoos, and rolling in groups are the norm for Brazilian surfers. And there are almost no women who surf. What’s weird is that the few women who do surf are really good, but you don’t see any girls learning to surf, so how and when did they get so good? I’m glad Brazilians look up to Adriano de Souza because he has learned how to be laid back and cool, and he’s probably the friendliest person on the world tour (at least from interviews), so maybe his example will help cut some of the testosterone fueled bs that surfing can do without.

I’m not sure if I’ve said enough good things about surfing in Brazil in this article. Did I mention that I surfed in boardies in January? Did I mention that most of the lineups I found had about 6 to 9 people? I think I mentioned that they actually cheered for me, and you haven’t lived until people cheer for you surfing. And Brazil always gets a bad rap for small waves.  If you’re from Hawaii, then I understand, but if not, then I’m sure you’ll be happy surfing lots of days with shoulder high waves and occasional days with slightly overhead waves, and rare days with double overhead waves.

And of course, this article couldn’t be written without a tiny pitch: There are already boards in Florianopolis on Global Quiver, and quite soon there will be a great selection thanks to my amazing friend Manuel. So if you want to surf a place that is incredibly lush, beautiful, full of culture, and noticeably devoid of other Americans, you don’t even have to bring your board.

Posted in Uncategorized | 3 Comments

Keeping it classy

Yesterday I grabbed a plane to San Diego. My goal here is to surf and meet with surfers and surf shops. I couldn’t be more excited and this trip is already going really well.

I’m starting Global Quiver for positive reasons. I think it will be good for surfers to have access to hundreds of surfboards wherever they go. When I get really idealistic I even think that it could have the side effect of making lineups friendlier when more people have met and talked to each other and might be floating on someone else’s board.

So Global Quiver is not just about sticking it to the airlines. Although while we’re on that subject, I got the royal United Airlines ravaging yesterday. Charging surfers $175 each way per board is criminal. It makes me so angry. I think the worst part of it is that they know exactly what they’re doing. They know we love our sport so much we’ll pay that price. We’ll frown, then reach for the wallet.

Oddly, I found myself reading my own story when I cracked open the  March Surfer magazine I had saved for the plane ride; one of the letters in it was about United’s $350 round trip policy. The writer mentioned the old “buy a used board and sell it back” trick for doing surf travel. I think that’s a great move because it avoids paying the airline fees and also keeps money in the local economy. There’s nothing preventing people from arranging to do that on Global Quiver too. I might even build in specific support for it if people say that’s what they would like to see.

Well today I’m off to visit five or so shops. And of course I plan to get in the water for a session. I must keep my priorities in line.
–Jon

Posted in Uncategorized | Leave a comment

Just like the feeling before a sesh

Brazil Waves

Conditions that start heart palpitations

You know that feeling that comes before a big session; when you look out and see the waves are perfect? Will they still be perfect by the time you get your wetsuit on? Will the crowds show up at the exact same second you enter the water? Will you surf as well as you can?

Butterflies, giddiness, excitement, anticipation.

That’s about how I’m feeling now as I launch this website. I started toying with the idea of Global Quiver in April 2009, and Mike joined me to power out the website in September, and this whole time, I’ve been impatiently awaiting today. The day of the launch.

I’m doing a quiet launch because there aren’t any surfboards on the site for people to rent yet. My hope and gamble is that I’ll be able to remedy that during my trip to San Diego next week as I visit surf shops and ask them to join.

In the mean time, Global Quiver is live, and I hope a few people find it, look around, and like it. For Global Quiver, may the winds stay offshore, the water stay glassy, and the lineup stay inviting.

–Jon Christensen

Posted in Business Progress | Tagged , , , | Leave a comment